Businesses may find legal recourse elusive
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The reputation of a business can be seriously and negatively impacted by one bad social media post. Big companies like HBO and the NFL as well as smaller, local ones, like Rockin’ Rollers Event Arena have learned this lesson the hard way. They have experienced a social media hacking that has led to some negative impacts on their reputation or brand. Small businesses can steps that can mitigate risk or old employees posting something that will hurt the reputation. See Kristelle Siarza, owner and CEO of SiarzaSD and her insight on social media crisis management.