Should you just have your intern run your social media accounts? That might not be such a great idea.

The way you present your brand in social media platforms can make or break your business. It is crucial to come up with a social media marketing strategy that will create a positive brand for your company. It’s also necessary make sure that the people you trust to manage your social media accounts will do more good than harm. Otherwise, you will only end up suffering the negative consequences of entrusting your accounts to the wrong persons.

Nowadays, entrepreneurs are outsourcing their social media marketing needs to professionals. These professionals can do various activities such as creating content calendars, updating social media accounts and even engaging with people online. Keep in mind that the term “professionals” here refer to well-established digital agencies and companies. This does not include “interns” or “temps,” who should not be entrusted with any access to social media platforms owned by firms.

In this article, we are going to provide you with a list of the top reasons why you should never hand over your social media to an intern.

An Intern Plays A Support Role

When you bring an intern onboard, it is mainly for them to relieve some workload while gaining industry experience. That means they are not yet an expert and they are there to learn. Your intern is supposed to play a support role or provide assistance for the person primarily in-charged with the major tasks at the office. An intern may be excellent in assisting with the day-to-day tasks at the workplace, but this person is not exactly fit crucial tasks such as managing a company’s social media accounts by themselves and with little guidance.

An Internship Is A Temporary Position

The length of an internship is only temporary, which is one of the primary reasons why it is best if you will not assign significant roles to an intern. Remind yourself that your intern may not stay with your company a long time, so they should not be establishing a new voice, visuals or social media strategies that are long term. It is not a good idea to keep switching your strategy or overall tone with every new intern. Consistency is key!

Interns Are Not Experts

Internships are meant to help a person gain experience, skills and a new perspective of your industry. This means an intern is not not qualified as an expert simply because they use social media or if they are the youngest on your team. They could offer great insight and teach the team new trends like any team member can, but you should not make the mistake of letting them fully take over your social media presence. Otherwise, you risking your brand with rookie mistakes. Since they are still new and learning, mistakes happen.

What Is The Right Thing To Do?

When it comes to social media management, you should prioritize choosing the right set of professionals to help you with it. Always keep in mind that your social media accounts speak a lot about your company’s values. When people like what you post online, there is a better chance that the conversions will increase. At the same time, a digital agency is composed of individuals who can deliver optimal results for your company. Even better, you can also work with a permanent social media manager who is highly qualified to meet the weekly or monthly goals for your online platforms.