Siarza is proud to announce the promotion of Donyelle Lucero, formerly the Director of Client Services, to Chief Operating Officer (COO). With over a decade of experience at the agency, Donyelle’s leadership and deep understanding of Siarza’s operations make her the ideal candidate to steer the company’s growth and innovation into the future.

In her new role as COO, Donyelle will oversee Siarza’s day-to-day operations, ensuring the business runs smoothly and efficiently while focusing on long-term growth strategies. She will work closely with CEO Kristelle Siarza to align the company’s vision and brand with its business objectives. A key aspect of her role will also include financial stewardship, developing actionable strategies, and translating high-level goals into initiatives that will drive the agency’s performance, maintain quality, and support scaling efforts. 

Donyelle is passionate about empowering the Siarza team, ensuring their voices are included in decision-making processes, and fostering collaboration at every level of the organization. “I’m excited to focus on areas where we can strengthen and empower our team while improving inefficiencies,” she shared. “I want to continue driving the quality and innovation Siarza is known for as we scale up to meet future challenges.”

Having started her journey at Siarza as an Account Executive, Donyelle has gained invaluable insight into the agency’s inner workings for the past 10 years. She has witnessed the company’s evolution and growth while contributing to its success across various client industries. Her hands-on experience with client projects has given her a deep understanding of what works, what doesn’t, and the day-to-day challenges the team faces. “This experience has allowed me to see the meaningful contributions of each team member and how we come together to deliver exemplary results,” she said.

As COO, Donyelle is immediately focusing on addressing areas that need more attention within the organization. By identifying inefficiencies and implementing improvements, she aims to strengthen the team and enhance their ability to deliver impactful results. Long-term, her goal is to scale the agency strategically while maintaining the innovative, high-quality work Siarza’s clients have come to expect.

“Watching Donyelle grow into this role has been one of the most rewarding parts of leading this agency. Our clients can’t imagine Siarza without her — and frankly, neither can I. Her leadership, vision, and operational excellence are exactly what we need as we scale our impact and solidify our position as a dominant force in the market. This isn’t just a promotion, it’s a bold step forward for Siarza’s future,” said Kristelle Siarza Moon, CEO and Founder of Siarza.”

With Donyelle’s promotion to COO, Siarza is poised to continue its upward trajectory, delivering innovative strategies and solutions while fostering a collaborative and empowered team culture. Her extensive experience and leadership will be key to ensuring the agency’s success as it grows and adapts to meet the ever-changing needs of its clients and the industry.

The new COO of Siarza understands the immense value of collaboration and plans to leverage resources such as The Change Agencies to enhance the agency’s networking relationships and expand its expertise. By attending a recent gathering of The Change Agency owners in Chicago, Donyelle gained insight into the diverse experiences and industry specializations of other business leaders across the country. This network of agency owners, many of whom focus on serving underserved communities, offers a wealth of knowledge, innovation, and skills that can be tapped into for future projects. Donyelle is committed to fostering stronger partnerships within this group to not only support Kristelle’s leadership but also to create new opportunities for collaboration that will benefit existing and future clients.

Looking ahead, Donyelle intends to position The Change Agencies as a vital resource for Siarza’s business development efforts. By identifying gaps in expertise or connections, she sees this network as a “secret weapon” to strengthen the agency’s capabilities. Whether it’s tapping into unique industry insights, partnering on specialized projects, or sharing innovative strategies, The Change Agencies will play a key role in elevating Siarza’s client offerings. Donyelle plans to regularly assess potential partnerships within the network, ensuring that Siarza can deliver exceptional results and take its services to the next level.