Top Five PR Stories of 2023
Every year brings new achievements, moments of pride, and challenges for businesses to face. The year 2023 was no exception at Siarza – a marketing and PR firm located in New Mexico. We spent the year creating opportunities, generating awareness and developing storylines for different organizations and businesses. Here are our top five PR stories generated by Siarza in 2023.
Siarza partnered with the Alzheimer’s Association of New Mexico to create awareness of a new treatment approved to slow the progression of Alzheimer’s. Our team developed an innovative PR campaign that garnered awareness for the local chapter by interviewing a local medical expert and the Executive Director. We were able to get the word out about this groundbreaking treatment to millions of people.
How one organization is using college athletics to boost New Mexico’s Economy- Albuquerque Business First
Siarza partnered with a local name, image and likeness collective to develop a campaign about the organization’s impact on the economy of New Mexico. 505SVF brought together local businesses, donors and student-athletes to create a mutually beneficial program. Our PR push effectively brought awareness to this program during the recent football coaching search, leading to increased support from both businesses and community members.
Siarza created a campaign to help raise awareness for the Rio Grande Down Syndrome Network. We collaborated with the organization to create awareness for the Buddy Walk, an event aimed at promoting awareness of Down Syndrome and raising funds to support the organization’s efforts. Siarza’s PR campaign for the event was a tremendous success, leading to extensive visual coverage in local media.
Siarza worked with a local hospitality team to bring awareness to its revitalization project in the Nob Hill area. The old University Lodge came back to life as Hotel Zazz through its renovation and creates a unique experience for guests. Our PR campaign was successful in creating buzz around the renovation’s completion and showcasing the motel’s unique offerings. The revitalized motel continues to be a popular destination for travelers looking for a fun and modern experience.
Siarza partnered with the Nob Hill Main Street to organize coverage around the Taste of Nob Hill event. This event brought together local restaurants, showcasing the unique and diverse food that the area is known for. We created a PR campaign that led to extensive coverage of the event, encouraging foodies and locals alike to explore and experience the culinary offerings of Nob Hill.
We had an exciting and productive year in 2023, generating awareness and creating opportunities for a diverse range of organizations! The PR campaigns mentioned above showcase Siarza’s ability to create unique marketing strategies that achieve success for their clients. The stories generated by our amazing PR team in 2023 are a testament to the agency’s creativity, hard work, and dedication to their clients’ success. We can’t wait to see what 2024 has in store!
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