Hotel Winters Brand Awareness Engagement
SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA
HOTEL WINTERS BRAND AWARENESS AND ENGAGEMENT
Client: Hotel WINTERS & Carboni’s Ristorante Bar & Marketplace
Industry: hospitality
Background
Hotel Winters, a four-star lifestyle boutique hotel located in the heart of Winters, California, partnered with Siarza to enhance brand awareness and drive engagement for both the hotel and its hallmark restaurant, Carboni’s Ristorante Bar & Marketplace.
Surrounded by restaurants, wine-tasting rooms, and unique shops, the hotel sought to expand its reach, attract new and repeat guests, and establish itself as a boutique destination. Siarza took on the challenge by creating a comprehensive social media campaign to highlight the hotel’s amenities, showcase Carboni’s farm-to-fork Italian cuisine, and position Hotel Winters as the eastern gateway to Napa wine country.
Strategy & Implementation
- To achieve this, Siarza developed a tailored content strategy leveraging storytelling, engaging visuals, and targeted messaging to captivate Hotel Winters’ key audiences. Through primary research, including on-site visits, and secondary research of similar boutique hotels, Siarza identified the most effective content styles, such as listicle Reels, user-generated content, and start-to-finish food videos.
- The campaign also incorporated original hashtags like #HotelWinters and #CarbonisWinters, strategic partnerships, and giveaways to build excitement and boost reach. Frequent interaction with followers and the use of social media as a customer service hub further strengthened audience connections.
Outcomes
- The results exceeded expectations: Facebook following grew by 11.5%, with monthly engagement averaging 1,236.
- Instagram following increased by 10.8%, with 359 average monthly engagements.
- Carboni’s Instagram following grew by 14.8%, surpassing the 10% goal, with engagement averaging 254 per month.
Takeaways
This campaign demonstrated the effectiveness of Siarza’s innovative social media strategies in building brand awareness and audience engagement. By combining compelling content, data-driven tactics, and strong customer service, Siarza successfully helped Hotel Winters and Carboni’s extend their reach and build lasting connections with visitors. Our work showcases the power of social media to transform boutique destinations into must-visit locations.
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