Polly’s Run 2025 – Driving Awareness and Participation Through PR & Advertising
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Driving Awareness and Participation Through PR & Advertising
CLIENT: POLLY’S RUN 2025
INDUSTRY: CHARITABLE FUNDRAISING
background
Polly’s Run, New Mexico’s largest fundraiser for pancreatic cancer research, returned to Albuquerque on May 31, 2025. With the dual goals of raising funds and uniting the community, Siarza executed an integrated public relations and digital advertising campaign to maximize awareness, registrations, and donations.
Objectives
- Increase awareness of Polly’s Run across New Mexico
- Drive registrations and community participation
- Secure strong earned media coverage across TV, print, and digital outlets
- Implement targeted paid social campaigns to boost fundraising, event attendance, and engagement
Public Relations Strategy & Results
Siarza led a multi-channel PR push, ensuring visibility in both major media outlets and community event calendars.
Coverage Highlights
- KOAT-TV (ABC Albuquerque): Four broadcast segments May 31–June 1
- Total broadcast reach: 101,626 viewers
- Albuquerque Journal: Feature story (712,952 reach)
- KOAT Online: Digital feature (1,123,727 reach)
- The Paper: Feature article (18,508 reach)
- Community Calendars: City of Albuquerque, ABQ 365, Yelp, Weekly Alibi
PR Campaign Totals
- Broadcast Impressions: 101,626
- Online/Print Impressions: 1,855,187
- Total Earned Media Impressions: 1,956,813
Advertising Campaign Strategy & Results
Running from May 5–31, 2025, the paid campaign focused on Facebook, Instagram, and YouTube with creative tailored for awareness, team fundraising, event registration, and boosted event listings.
Overall Ad Performance
- Impressions: 301,689
- Reach: 106,074 unique people
- Clicks: 2,615
Combined Campaign Impact
- Earned Media Impressions: 1,956,813
- Advertising Impressions: 301,689
- Total Campaign Impressions: 2,258,502
- Strong broadcast, digital, and print presence established Polly’s Run as a top local cause event
- Paid ads efficiently complemented PR by driving clicks, registrations, and team fundraising
Conclusion
The integrated PR + advertising campaign for Polly’s Run 2025 proved highly successful in building community awareness and participation. Earned media secured credibility and broad exposure, while digital ads efficiently targeted runners, families, and supporters to drive registrations and donations. The campaign’s reach of more than 2.25 million impressions underscores the event’s growth as both a fundraising powerhouse and a community tradition.
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