Nusenda Credit Union
Nusenda Credit Union Case Study
Summary:
SiarzaSD created an aggressive social media advertising campaign utilizing Nusenda’s existing email database to perform outreach and to promote their social media pages. The Siarza team took seasonal behaviors into account and worked closely with the marketing team to learn about their current campaigns to create seamless outreach.
Research and Planning:
Working with a robust marketing department, SiarzaSD developed social media strategies, policies and protocols to introduce Facebook, Twitter and other social channels into the marketing mix. After meeting with financial consultants and tellers inside the credit union branches, SiarzaSD captured the voice of the organization through content and engagement.
GOALS:
- Increase reach on Facebook, Twitter and LinkedIn
- Establish social media policies and protocols
Results:
Since SiarzaSD first analytic report in May 2015, Nusenda saw growth on Facebook of 6422.22%, a growth of 2144.68% on Twitter and growth of 59.15% on LinkedIn.
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