NASWSI – Web Development
NAVY WEEK – NAVY WEEK – NAVY WEEK – NAVY WEEK – NAVY WEEK – NAVY WEEK
NASWSI Web Design & Development
Client: Native American Social Work Studies Institute
Industry: Education/Universities
Background
The Native American Work Studies Institute (NASWSI) approached Siarza with the aim of establishing a recognizable online presence that accurately represented their mission, vision, and services.
Challenge
NASWSI needed an easily navigable and regularly updatable website. The ultimate goal was to attract and inform current and potential NMHU social work students, faculty, and tribal leaders about NASWSI’s courses, research, and future objectives.
Implementation
- Siarza designed and developed a user-friendly, engaging website. The process began with an in-depth research phase, where Siarza conducted keyword and SEO audits and a competitor analysis.
- Siarza created a design that adhered to NASWSI’s and NMHU’s brand guidelines while incorporating key elements of NASWSI’s logo. NASWSI was actively involved in the design process, leading to the creation of a website that accurately reflected its brand identity.
- To enhance user engagement, Siarza produced a video about NASWSI which included interviews from the director of NASWSI, staff members and the dean of the School of Social Work. The video is a feature on the homepage. Siarza also ensured the website was fully functional on desktop and mobile and by conducting quality assurance testing.
- Siarza provided NASWSI with a video manual to assist in future website updates.
- To ensure that the website remains visible on search engines, Siarza continues to monitor its SEO performance and provides monthly reports to NASWSI.
Results
- The website met the goal of being simple and easy to navigate, and it was launched successfully with minimal downtime. Following the successful implementation, NASWSI signed on for monthly maintenance, indicating satisfaction with Siarza’s work.
- The website won a Silver Award in the Website – Tactical category at the 2023 New Mexico Public Relations Society 2023 Cumbre Awards.
Conclusion
Siarza’s collaborative approach and commitment to delivering a high-quality, user-friendly and engaging website has significantly contributed to NASWSI’s online presence, ultimately supporting NASWSI in its mission to increase student enrollment in social work, particularly among native communities. The success of this project underscores the effectiveness of Siarza’s solutions and their dedication to their clients’ success.
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