Hotel Zazz – Social Media + ADVERTISING
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HOTEL ZAZZ Social Media AND ADVERTISING
Client: Hotel zazz
Industry: hospitality
Background
Hotel Zazz, an immersive boutique hotel on Route 66 in Albuquerque’s historic Nob Hill, hired Siarza to launch a social media campaign aimed at raising brand awareness and driving bookings after its 2022 opening.
The goal was to showcase the hotel’s unique art, vibrant amenities, and one-of-a-kind experiences while reframing Nob Hill as a safe, lively entertainment district. Siarza conducted primary and secondary research, including touring the property, collaborating with local tourism entities, and analyzing boutique hotel trends to craft a colorful, adventurous storytelling strategy.
Siarza’s campaign ran from January to December 2023, focusing on Facebook and Instagram.
Strategy & Implementation
- The strategy included key messaging around themes like “365 Days of Zazz,” Route 66, and the hotel’s art and amenities.
- Original hashtags (#HotelZazz, LiveColorfully) and visually immersive content, such as graphics and videos, were used to engage audiences.
- Trending topics, giveaways, and cross-promotions with local businesses further increased the hotel’s reach.
- The campaign operated within a $10,000 budget.
Outcomes
- The campaign exceeded all objectives. Facebook impressions grew by 143%, and Instagram impressions increased by 141%, significantly surpassing the 20% target.
- Engagement also rose by 33% on Facebook and 31% on Instagram.
- The creative content and consistent messaging expanded the hotel’s visibility, attracting new audiences and inspiring guest bookings, as frequently mentioned by visitors.
Measurement:
Siarza tracked progress through robust analytics tools, demonstrating the campaign’s success in driving awareness and positioning Hotel Zazz as a top destination in Nob Hill.
Takeaways
This case study illustrates the power of a well-executed social media strategy, especially when combined with the ability to adapt to unexpected challenges. The successful campaign for Hotel Zazz underscores the importance of consistency in content, creative messaging, and strategic partnerships in achieving business goals and influencing perceptions.
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