FLIX BREWHOUSE TRAMWAY – PR
SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA – SOCIAL MEDIA
FLIX BREWHOUSE TRAMWAY: A Grand Opening PR Success Story
Client: FLIX BREWHOUSE TRAMWAY
Industry: ENTERTAINMENT
Background
When Flix Brewhouse prepared to unveil its second location in Albuquerque, they weren’t just planning a ribbon cutting—they were launching a destination. Positioned along Tramway Blvd., in the Northeast Heights, this expansion was more than a real estate decision. It was a strategic move backed by community demand. To execute a high-impact grand opening PR campaign, Flix Brewhouse partnered with Siarza, a leading public relations agency known for crafting buzzworthy brand moments.
Siarza’s PR team started by identifying a central challenge: how to introduce an already popular brand to a new neighborhood while elevating excitement citywide. The solution? A grand opening public relations plan that blended traditional media outreach, influencer activations, and hyper-local storytelling.
Strategy & Implementation
- What made this grand opening PR campaign stand out wasn’t just the media coverage—it was the emotional connection it created.
- Siarza’s public relations strategy included: Targeted earned media outreach with custom story angles for regional and national publications
- Influencer and community leader engagement to amplify organic content
- Event calendar placements and listings on high-traffic sites like Visit Albuquerque, Yelp, and ABQtodo
- Messaging that emphasized Flix Brewhouse’s commitment to revitalizing a long-vacant venue and investing in local economic growth
The Siarza team also crafted bilingual and culturally relevant messaging, reaching Albuquerque’s diverse communities and inviting them to see themselves in the Flix Brewhouse story.
Outcomes
- The grand opening PR campaign delivered exceptional results: 72 total media placements across broadcast, digital, and print
- 13.1 million+ online media impressions
- 727,000+ broadcast views across 52 separate segments
- National syndication on Yahoo! News, MSN, and AOL
- A consistent stream of content carrying key messages about community, quality, and connection
Reporters described Flix Brewhouse as a “perfect fit” for the Northeast Heights, with quotes from local leaders and the CEO highlighting public enthusiasm: ”
“This is the first city to have two Flix Brewhouses—and it’s because the community asked for it.”
“We’ve always just been really busy in Albuquerque… it just made too much sense for us.
Takeaways
At its heart, this was more than a launch. It was a public relations case study in how storytelling, timing, and media strategy can transform a business milestone into a citywide celebration. Siarza didn’t just generate press—we built a narrative. We didn’t just open doors—we opened dialogue.
Through a smart, integrated public relations campaign, Flix Brewhouse didn’t just arrive in the Northeast Heights. It was welcomed—and embraced—as a long-awaited community staple.
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