Everest Apothecary Digital Presence

Everest Apothecary SEO Case Study

Background (2)
Newwebsiterd2 1


Everest Apothecary (Everest) opened its doors in December 2016. Siarza Social Digital began to support Everest’s marketing efforts in just a month later and was tasked with helping to increase the visibility of the brand, dispensary and Everest’s handcrafted cannabis.


With limitations on the imagery, and soliscitation of the cannabis sales SiarzaSD could publish on social media platforms, we had to create unique strategies to help promote in-store sales and reach audiences without the use of social media advertising.

A rapidly growing cannabis industry meant a long list of competitors in the market for Everest. Setting apart Everest’s digital presence, voice and visual direction also posed another challenge for the SiarzaSD team.


  • A strategic content calendar:
    • SiarzaSD developed social media posts based on in-store sales and product releases making sure not to include pricing, percentages or words like “sale.”
    • Research on relevant third-party articles on medical cannabis health news, New Mexico cannabis law updates, and cannabis culture features were also included. The team also created graphic designs and event flyers that reflected the branding of the campaign.
  • A strategic content calendar:
    • SiarzaSD captured imagery that showcased products in a setting were used to illustrate how product was grown in all natural soil and under green conditions for the highest quality
    • Imagery was also captured of individuals wearing Everest gear and active lifestyle shots for Everest’s subsidiary brands HeyDay and hoodoo.
    • SiarzaSD attended key events to provide live coverage social coverage at events Everest took part in including a hemp festival and music festival.
    • Snapchat filters were also created and placed at events like Hemp Fiesta to increase brand awareness.
    • Staff features were created to help Everest humanize their brand.
Screen shot 2019 02 09 at 3.10.28 am 615x1024 1
  • A cohesive look and feel of Everest’s Instagram helped play to their lifestyle brand goals
Screen shot 2019 02 09 at 3.12.20 am 768x986 1
  • Creating a positive online relationship with consumers
  • Providing a resource for online audiences
    • Blog: Because pricing and THC percentages could not be included on the social content, SiarzaSD created a robust blog updated as often as needed to promote these items. Traffic was driven to the blog from social posts.
    • Link.tree: SiarzaSD optimized the use of Instagram’s bio link so that multiple links could be accessed right from the social platform.
Screen shot 2019 02 09 at 3.14.02 am 300x213 1
  • SiarzaSD did regular monitoring of all review sites and responded to all reviews, good and bad, within a timely manner. SiarzaSD attempted to take all negative conversations offline and worked with the Everest team to to direct users to a phone or email to get in touch with a manger on bad experiences.
  • Social media monitoring, management and analysis
    • SiarzaSD closely monitored user comments, reviews and questions and responded in a timely manner and earn Everest a 100 percent response rate on Facebook.
    • Monthly analytics were pulled into reports to show social media progress and identify opportunities to shift and continue on what was performing well among Everest’s audiences.


  • Increased store visits
    • SiarzaSD worked closely with the team to see how social postings correlated with patient visits
    • Special engagements offered through social were used to drive traffic to the store
  • Strengthened relationships with customers:
    • Responding to all reviews gave patients the opportunity to feel that their concerns were truly heard
    • Increased use of social media as a resource
    • Responding to all reviews showed a positive image of Everest and their customer service to outside users looking at reviews
    • Positive feedback from patients on in-store visits (Insights provided by Everest staff)
  • Impressive Growth: Since SiarzaSD began work, Social Media has seen major increases in the following manner:
    • 80.43% increase in Facebook followers
    • 123600.00% increase in Instagram followers
    • 3180.00% increase in Twitter followers

Please note that this campaign is ongoing.

Frame with office equipment white desk background Copy Of NAVCO Logo

Santa Fe Navy Week 2020 – Video Production

The Navy Office of Community Outreach (NAVCO) and the US Navy’s Chief of Information (CHINFO) pick 15 cities in the US with a limited Navy presence (i.e. landlocked states) annually to host Navy Weeks, which are week-long events to increase awareness about the Naval service

Frame with office equipment white desk Image

Bernalillo County DBHS – Social Media

Bernalillo County Department of Behavioral Health Services was facing difficulties in increasing their visibility and engagement rates on social media platforms, which were critical for spreading awareness about their programs and services. Siarza was hired to implement a robust social media strategy for DBHS.

Frame with office equipment white desk DADSS Square Logo

DADSS – Social Media

In an effort to reduce drunk driving fatalities, Siarza launched an ambitious social media campaign for Driver Alcohol Detection System for Safety (DADSS). The campaign targeted a broad spectrum of audiences, from Federal lawmakers and safety advocates to parents and millennials interested in the technology.

Frame with office equipment white desk Copy Of NAVCO Logo

Albuquerque Navy Week 2022

NAVCO wanted to enhance the visibility and impact of Albuquerque Navy Week (ANW) 2022, aiming to build stronger connections with local businesses, schools, and organizations, stimulate media coverage, and highlight the importance of the Navy in Albuquerque. Siarza developed a comprehensive strategy encompassing diverse marketing

Frame with office equipment white desk Bernco logo removebg preview

Bernalillo County DBHS – App

Siarza created a comprehensive mobile application designed to connect at-risk individuals with vital mental health resources for the Bernalillo County Department of Behavioral Health Services. Launched in 2022, the BernCo application serves as a testament to the power of effective research, planning, and implementation within

Frame with office equipment white desk NASWSI Logo

NASWSI – Web Development

Siarza designed and developed a user-friendly, engaging website for the Native American Social Work Studies Institute. The process began with an in-depth research phase, where Siarza conducted keyword and SEO audits and a competitor analysis. To ensure that the website remains visible on search engines,

Frame with office equipment white desk

DESRI – Press Conference

D. E. Shaw Renewable Investments (DESRI), a leading developer and operator of renewable energy projects, was tasked with hosting a press conference announcing infrastructure improvements in New Mexico. The event was to be held in a remote location on an old power plant site, with

Frame with office equipment white desk Hotel Zazz Logo

Hotel Zazz – Social Media

Hotel Zazz, located in the Nob Hill neighborhood and along the historic Route 66, aimed to increase its visibility, educate audiences about its unique features and location, and boost engagement and bookings. Siarza employed various social media tactics, including focused messaging, creative use of hashtags,

Frame with office equipment white desk UNM Truman Health Services Vertical RGB

UNM Truman – Social Ads

In 2022, Siarza partnered with UNM Truman Health Services to promote inclusivity and dismantle stereotypes around the topic of HIV testing to the LGBTQIA community. UNM Truman Health Services’ mission is to enhance the well-being of people living with HIV/AIDS and raise awareness through educating

back to top