Summary:

SiarzaSD began to support Carrie Tingley Hospital Foundation (CTHF) with its social media efforts for the annual Albuquerque Mudd Volleyball tournament. We created social media content calendars and ran targeted social media advertisements on Facebook, Instagram and Twitter to reach both past and potential players about registration. The team attended events to establish photo opportunities at different venues and created a Snapchat account for Mudd Volleyball. SiarzaSD crafted appropriate responses to social media questions, comments and mentions involving CTHF, Mudd Volleyball sponsorship, team registration, and day-of inquiries.

Research and planning:

SiarzaSD researched ideas from both popular charity events, big-name festivals that used heavy imagery and messaging to generate buzz around the event and a sense of F.O.M.O. (Fear of Missing Out) for audiences. The team looked at hour events such as Coachella, Outsidelands and the New Orleans Jazz Festival delivered pertinent information to their audiences about their events helped SiarzaSD to establish a more prominent brand identity surrounding Mudd Volleyball.

The Siarza team looked at national, annual trending events, including national sports leagues and their large events and gatherings. SiarzaSD analyzed how leagues and organizers interacted with and inspired excitement in their players. SiarzaSD also analyzed 2013, 2016 and 2017’s social media content, day-of coverage and social media advertising to see what garnered the most engagement and performed the best. Data was compiled from published best practices by Sprout Social, HeyOrca, HubSpot, and other reputable social media analyzers.

goals:

• Increase awareness of Mudd Volleyball’s mission in the Albuquerque community by increasing attendees from 450 to 500.
• Increase social media following of CTHF Mudd Volleyball accounts by 2.0-5.0% YoY through the project date.