CTHF Mudd Volleyball Tournament 2018

Case Studies Research – Case Studies Research

Case study cthf mud 350 image (1)
Newwebsiterd2 1

Summary:

SiarzaSD began to support Carrie Tingley Hospital Foundation (CTHF) with its social media efforts for the annual Albuquerque Mudd Volleyball tournament. We created social media content calendars and ran targeted social media advertisements on Facebook, Instagram and Twitter to reach both past and potential players about registration. The team attended events to establish photo opportunities at different venues and created a Snapchat account for Mudd Volleyball. SiarzaSD crafted appropriate responses to social media questions, comments and mentions involving CTHF, Mudd Volleyball sponsorship, team registration, and day-of inquiries.

Research and planning:

SiarzaSD researched ideas from both popular charity events, big-name festivals that used heavy imagery and messaging to generate buzz around the event and a sense of F.O.M.O. (Fear of Missing Out) for audiences. The team looked at hour events such as Coachella, Outsidelands and the New Orleans Jazz Festival delivered pertinent information to their audiences about their events helped SiarzaSD to establish a more prominent brand identity surrounding Mudd Volleyball.

The Siarza team looked at national, annual trending events, including national sports leagues and their large events and gatherings. SiarzaSD analyzed how leagues and organizers interacted with and inspired excitement in their players. SiarzaSD also analyzed 2013, 2016 and 2017’s social media content, day-of coverage and social media advertising to see what garnered the most engagement and performed the best. Data was compiled from published best practices by Sprout Social, HeyOrca, HubSpot, and other reputable social media analyzers.

goals:

  • Increase awareness of Mudd Volleyball’s mission in the Albuquerque community by increasing attendees from 450 to 500.
  • Increase social media following of CTHF Mudd Volleyball accounts by 2.0-5.0% YoY through the project date.
Newwebsiterd2 4

results:

  • Mudd Volleyball attendees grew from 450 in 2017 to 510 in 2018.
  • From 2017 to 2018, Facebook engagement increased by 2.02 percent, Twitter engagement increased by 9.05 percent, and Instagram engagement increased by 12.82 percent. The day-of Snapchat geofilter generated 162,000 total views.
Rectangle 20 (2) Case study navy 350 image (1)

Albuquerque Navy Week 2018

Albuquerque Navy Week 2018 Case Studies Research Solutions: In 2017, The Gallup poll reported that the United States Navy had a 55% favorable rating by the general public. In comparison to the other branches of the military, the Navy placed third in the poll, with

Frame with office equipment white desk Logo1 resized

Albuquerque Health Care For The Homeless 2021 Case Study

ABQHCH 2021 Case Study Case Studies Research Research and Planning SiarzaSD worked with ABQHCH to develop effective ways to execute content for a successful campaign. With the clients, we were able to develop goals, objectives, key messaging, target audiences and secondary research for ABQHCH. We

Rectangle 20 (2) Case study cthf mud 350 image (1)

CTHF Mudd Volleyball Tournament 2018

cthf-mudd-volleyball-case-study Case Studies Research - Case Studies Research Summary: SiarzaSD began to support Carrie Tingley Hospital Foundation (CTHF) with its social media efforts for the annual Albuquerque Mudd Volleyball tournament. We created social media content calendars and ran targeted social media advertisements on Facebook, Instagram

Rectangle 20 (3) Case study buddy walk 350 image (2)

Rio Grande Down Syndrome Network Buddy Walk Case Study

Buddy Walk 2018 Case Study Case Studies Research Summary: SiarzaSD was tasked with developing a strategic communication strategy that would promote Buddy Walk, Rio Grande Down Syndrome Network (RGDSN)’s single-most impactful fundraiser, and its mission to celebrate Down Syndrome Awareness. Research and planning: The Siarza

Rectangle 20 (2) Copy Of NAVCO Logo

Santa Fe Navy Week 2020 – Video Production Case Study

Santa Fe Navy Week 2020 - Video Production Case Study Santa Fe Navy Week 2020 - Video Production Case Study Summary: The Navy Office of Community Outreach (NAVCO) and the US Navy’s Chief of Information (CHINFO) pick 15 cities in the US with a limited

Rectangle 20 (2) Background 6

Bernalillo County Behavioral Health Initiative – Case Study

Bernalillo County Behavioral Health Initiative - Case Study Bernalillo County Behavioral Health Initiative - Case Study Summary: SiarzaSD partnered with the Bernalillo County Behavioral Health Initiative (BHI) to build and conduct digital strategies to increase the exposure of the BHI programs and partnerships and help

Rectangle 20 (2) Background (2)

Everest Apothecary SEO Case Study

Everest Apothecary SEO Case Study Everest Apothecary SEO Case Study The SEO strategy for Everest Apothecary (EA) has been created and executed with the objective of creating more awareness of the brand as well as strengthening the communication between the brand and its current and

Rectangle 20 (2) Background (2)

Everest Apothecary Digital Presence Case Study

Everest Apothecary SEO Case Study Everest Apothecary SEO Case Study Situation: Everest Apothecary (Everest) opened its doors in December 2016. Siarza Social Digital began to support Everest’s marketing efforts in just a month later and was tasked with helping to increase the visibility of the

Rectangle 20 (2) Background (3)

66 Diner Social Media Case Study

66 Diner Social Media Case Study 66 Diner Social Media Case Study The Situation: Throughout 2018, Siarza Social Digital worked with 66 Diner, a popular casual dining restaurant on Central Avenue in Albuquerque, NM. The Diner holds a special place in the Albuquerque community, and

back to top