Rio Grande Down Syndrome Network Buddy Walk

CASE STUDIES RESEARCH

Case study buddy walk 350 image (2)
Newwebsiterd2 1

Summary:

SiarzaSD was tasked with developing a strategic communication strategy that would promote Buddy Walk, Rio Grande Down Syndrome Network (RGDSN)’s single-most impactful fundraiser, and its mission to celebrate Down Syndrome Awareness.

Research and Planning:

The Siarza team analyzed RGDSN’s past social media and advertising work on similar charitable events, laying out data analyses for engagement, reach, impressions, total followers and ad cost and examined other organizations linked to the National Down Syndrome Society to view other Buddy Walk campaigns. We analyzed reported best times to publish, highest performing posts by type, and greatest performing hashtags.

GOALS:

  • Promote awareness of RGDSN
  • Strengthen communication with existing membership
  • Increase Buddy Walk event attendance by 20 percent from previous year
  • Increase gross total revenue for Buddy Walk 2018 by 10 percent from previous year
  • Increase engagement among the community, and re-engage members who have moved away from the RGDSN group
    • Increase sponsorships and overall donations
  • Increase number of volunteers and raise attendance at Buddy Walk

Results:

  • The Anderson-Abruzzo International Balloon Museum Foundation recorded an attendance of 3,000 people for Buddy Walk 2018 (a 20 percent increase from 2017).
  • Gross total revenue for the event grew from $56,504 in 2017 to $62,766 in 2018 (an 11.08 percent increase).
Newwebsiterd2 4

Other
Case Studies

Explore All Case Studies
Rectangle 20 (2) Case study navy 350 image (1)

Albuquerque Navy Week 2018

Albuquerque Navy Week 2018 Case Studies Research Solutions: In 2017, The Gallup poll reported that the United States Navy had a 55% favorable rating by the general public. In comparison to the other branches of the military, the Navy placed third in the poll, with

Frame with office equipment white desk Logo1 resized

Albuquerque Health Care For The Homeless 2021

ABQHCH 2021 Case Study Case Studies Research Research and Planning SiarzaSD worked with ABQHCH to develop effective ways to execute content for a successful campaign. With the clients, we were able to develop goals, objectives, key messaging, target audiences and secondary research for ABQHCH. We

Rectangle 20 (2) Background

Somos ABQ

Somos ABQ 2018 Case Study Case Studies Research Summary: SOMOS began out of a deep, abiding love for Albuquerque. The vision is to illuminate every good thing we know Albuquerque to be, with an eye towards cultivating meaningful opportunities for community connection. Though it was

Rectangle 20 (3) Case study buddy walk 350 image (2)

Rio Grande Down Syndrome Network Buddy Walk

Buddy Walk 2018 Case Study CASE STUDIES RESEARCH Summary: SiarzaSD was tasked with developing a strategic communication strategy that would promote Buddy Walk, Rio Grande Down Syndrome Network (RGDSN)’s single-most impactful fundraiser, and its mission to celebrate Down Syndrome Awareness. Research and Planning: The Siarza

Rectangle 20 (2) Copy Of NAVCO Logo

Santa Fe Navy Week 2020 – Video Production

Santa Fe Navy Week 2020 - Video Production Case Study Santa Fe Navy Week 2020 - Video Production Case Study Summary: The Navy Office of Community Outreach (NAVCO) and the US Navy’s Chief of Information (CHINFO) pick 15 cities in the US with a limited

Rectangle 20 (2) Background 6

Bernalillo County Behavioral Health Initiative

Bernalillo County Behavioral Health Initiative - Case Study Bernalillo County Behavioral Health Initiative - Case Study Summary: SiarzaSD partnered with the Bernalillo County Behavioral Health Initiative (BHI) to build and conduct digital strategies to increase the exposure of the BHI programs and partnerships and help

Rectangle 20 (2) Background (2)

Everest Apothecary SEO

Everest Apothecary SEO Case Study Everest Apothecary SEO Case Study The SEO strategy for Everest Apothecary (EA) has been created and executed with the objective of creating more awareness of the brand as well as strengthening the communication between the brand and its current and

Rectangle 20 (2) Background (2)

Everest Apothecary Digital Presence

Everest Apothecary SEO Case Study Everest Apothecary SEO Case Study Situation: Everest Apothecary (Everest) opened its doors in December 2016. Siarza Social Digital began to support Everest’s marketing efforts in just a month later and was tasked with helping to increase the visibility of the

Rectangle 20 (2) Background (3)

66 Diner Social Media

66 Diner Social Media 66 DINER SOCIAL MEDIA CASE STUDY The Situation: Throughout 2018, Siarza worked with 66 Diner, a popular casual dining restaurant on Central Avenue in Albuquerque, NM. The Diner holds a special place in the Albuquerque community, and Siarza wanted to expand

back to top