Rio Grande Down Syndrome Network Buddy Walk

Case Studies Research

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Summary:

SiarzaSD was tasked with developing a strategic communication strategy that would promote Buddy Walk, Rio Grande Down Syndrome Network (RGDSN)’s single-most impactful fundraiser, and its mission to celebrate Down Syndrome Awareness.

Research and planning:

The Siarza team analyzed RGDSN’s past social media and advertising work on similar charitable events, laying out data analyses for engagement, reach, impressions, total followers and ad cost and examined other organizations linked to the National Down Syndrome Society to view other Buddy Walk campaigns. We analyzed reported best times to publish, highest performing posts by type, and greatest performing hashtags.

GOALS:

  • Promote awareness of RGDSN
  • Strengthen communication with existing membership
  • Increase Buddy Walk event attendance by 20 percent from previous year
  • Increase gross total revenue for Buddy Walk 2018 by 10 percent from previous year
  • Increase engagement among the community, and re-engage members who have moved away from the RGDSN group
  • Increase sponsorships and overall donations
  • Increase number of volunteers and raise attendance at Buddy Walk
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results:

  • The Anderson-Abruzzo International Balloon Museum Foundation recorded an attendance of 3,000 people for Buddy Walk 2018 (a 20 percent increase from 2017).
  • Gross total revenue for the event grew from $56,504 in 2017 to $62,766 in 2018 (an 11.08 percent increase).
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