Bernalillo County Behavioral Health Initiative – Case Study

Bernalillo County Behavioral Health Initiative – Case Study

Rectangle 58
Newwebsiterd2 1

Summary:

SiarzaSD partnered with the Bernalillo County Behavioral Health Initiative (BHI) to build and conduct digital strategies to increase the exposure of the BHI programs and partnerships and help drive potential clients to the resources offered. The Siarza team provided social media content development and advertising placement to the BHI.

Research and planning:

SiarzaSD worked with Bernalillo County Department of Behavioral Health Services staff to develop efficient review paths to expedite the multiple levels of approvals needed before content could be published. We presented our research finding to BHI and made recommendations for the direction of the campaign. With the clients, we were able to develop goals and objectives and establish key messaging tactics in addition to target audiences based on past work and newer secondary research done by BHI.

Goals:

  • Broaden the program visibility and reach new audiences
  • Establish key messaging and consistent tagline
  • Educate audiences: Who they are, who they help, why they’re different, how programs and services can be offered
  • Offer encouragement, insight and motivation through copy and creative
  • Engagement: Offer ongoing communication and support through digital channels

Result:

On Facebook, the client page began with 5527 monthly total engagements. In November, monthly engagement was at 10,931, with a lifetime increase of 99.8 percent. Reach went from 2,977 to 8,614 (a 189.4 percent increase). Engagement went from 328 to 1,112 (a 239 percent increase) and following went from 248 to 343 (a 38.3 percent increase).

On Instagram, we started the page for the client. Followers reached 240 in less than five months. Following increased from 200 to 240 (a 20 percent increase) and engagement went from 12 to 205 (a 1,608.3 percent increase).

Please note that this campaign is ongoing.

Rectangle 20 (2) Case study navy 350 image (1)

Albuquerque Navy Week 2018

Albuquerque Navy Week 2018 Case Studies Research Solutions: In 2017, The Gallup poll reported that the United States Navy had a 55% favorable rating by the general public. In comparison to the other branches of the military, the Navy placed third in the poll, with

Frame with office equipment white desk Logo1 resized

Albuquerque Health Care For The Homeless 2021 Case Study

ABQHCH 2021 Case Study Case Studies Research Research and Planning SiarzaSD worked with ABQHCH to develop effective ways to execute content for a successful campaign. With the clients, we were able to develop goals, objectives, key messaging, target audiences and secondary research for ABQHCH. We

Rectangle 20 (2) Case study cthf mud 350 image (1)

CTHF Mudd Volleyball Tournament 2018

cthf-mudd-volleyball-case-study Case Studies Research - Case Studies Research Summary: SiarzaSD began to support Carrie Tingley Hospital Foundation (CTHF) with its social media efforts for the annual Albuquerque Mudd Volleyball tournament. We created social media content calendars and ran targeted social media advertisements on Facebook, Instagram

Rectangle 20 (2) Background

Somos ABQ Case Study

Somos ABQ 2018 Case Study Case Studies Research Summary: SOMOS began out of a deep, abiding love for Albuquerque. The vision is to illuminate every good thing we know Albuquerque to be, with an eye towards cultivating meaningful opportunities for community connection. Though it was

Rectangle 20 (3) Case study buddy walk 350 image (2)

Rio Grande Down Syndrome Network Buddy Walk Case Study

Buddy Walk 2018 Case Study Case Studies Research Summary: SiarzaSD was tasked with developing a strategic communication strategy that would promote Buddy Walk, Rio Grande Down Syndrome Network (RGDSN)’s single-most impactful fundraiser, and its mission to celebrate Down Syndrome Awareness. Research and planning: The Siarza

Rectangle 20 (2) Copy Of NAVCO Logo

Santa Fe Navy Week 2020 – Video Production Case Study

Santa Fe Navy Week 2020 - Video Production Case Study Santa Fe Navy Week 2020 - Video Production Case Study Summary: The Navy Office of Community Outreach (NAVCO) and the US Navy’s Chief of Information (CHINFO) pick 15 cities in the US with a limited

Rectangle 20 (2) Background 6

Bernalillo County Behavioral Health Initiative – Case Study

Bernalillo County Behavioral Health Initiative - Case Study Bernalillo County Behavioral Health Initiative - Case Study Summary: SiarzaSD partnered with the Bernalillo County Behavioral Health Initiative (BHI) to build and conduct digital strategies to increase the exposure of the BHI programs and partnerships and help

Rectangle 20 (2) Background (2)

Everest Apothecary SEO Case Study

Everest Apothecary SEO Case Study Everest Apothecary SEO Case Study The SEO strategy for Everest Apothecary (EA) has been created and executed with the objective of creating more awareness of the brand as well as strengthening the communication between the brand and its current and

Rectangle 20 (2) Background (2)

Everest Apothecary Digital Presence Case Study

Everest Apothecary SEO Case Study Everest Apothecary SEO Case Study Situation: Everest Apothecary (Everest) opened its doors in December 2016. Siarza Social Digital began to support Everest’s marketing efforts in just a month later and was tasked with helping to increase the visibility of the

back to top