Meet The Team

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Kristelle Siarza, APR

Owner and CEO (she/her)

Kristelle Siarza, the CEO of Siarza. Kristelle is an Albuquerque Business First 2016 40-Under Forty awardee, a 2019 Woman of Influence and an instructor at two universities. Kristelle leads the team of social media and web design professionals.

Donyelle Kesler Lucero

Director of Client Relations (she/her)

Donyelle Kesler Lucero is a communication and online media professional. Most recently, Donyelle worked for Presbyterian Health Plan as a copywriting specialist for provider network relations. Donyelle got her start in digital and social media serving as the Digital Media Specialist for the Town of Queen Creek Arizona.

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Marisa Graham

Client Services Manager (she/her)

Siarza clients know Marisa as a master juggler of tasks and needs. This Santa Fe native and UNM Communication & Journalism graduate, Marisa uses her quick & witty style to engage client audiences across industry categories. At the office, she keeps the team inspired, operating, and on time while keeping clients happy, informed, and engaged.

Ervin Dalugdugan

Online Team Lead (he/him)

Leading our global support team in the Philippines, Ervin is a seasoned veteran at content development, project management and marketing. As Siarza drives communication strategies through data and results, Ervin is in charge of compiling data and reporting for all digital and traditional mediums utilized by clients. Multilingual in English and several Filipino dialects, Ervin oversees the team in the Philippines – a critical part of the company’s mission to create jobs. His love for his family, culture and mountain biking are often showcased in front of the beautiful, scenic views of Cagayan de Oro.

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Amy Vitale

Web LEAD (she/her)

Amy’s love for UX/UI helps our clients love their newly designed websites. Amy manages our website projects and acts as a liaison between our clients, account executives and development team. With her technical writing background, Amy assists with proposals, letters of agreement and works alongside the creative, advertising and social media teams.

Justin Otsuka

Video & Photo Lead (he/him)

Justin is a fanatic of both consuming and creating all forms of visual storytelling, capturing both still and moving images for Siarza’s diverse clients and projects. With a Bachelor’s in Cinema Studies from UNM and a Master’s in Cinema Directing from Columbia College Chicago, he has filled a variety of roles in photo, video, and film, always striving to provide what is best for any given story or client. When not working on a project, he can be found on the golf course, in a movie theater, or with his nose in a comic book.

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Edward Kirson

Finance Manager (he/him)

Edward is a transplant from Los Angeles and loves it here in Albuquerque. He started out as a printer (25 years), then went on to own and operate a cell phone business for 8 years before moving on to his finance career because of his love for numbers, along with owning and managing multiple properties here in Albuquerque. What he really enjoys the most is being outside, whether it be riding his bike all over town, golfing, paddle boarding, or even hiking.

Alexis Trevino

Executive assistant/community developer (she/her)

Alexis arranges and attends meetings with current and potential clients. She is a U.S. Navy veteran and currently a junior at the University of New Mexico. Alexis has a passion for serving underrepresented youth in her community and participates in charitable community events. Her most recent endeavor included organizing an event in partnership with Cuidando Los Niños to raise money for children in need. She is also a mentor for the youth through the Big Brothers Big Sister program. In her free time, she is an acrylic and pastel artist.

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Julia Starkey


JUNIOR Account Executive

Julia is a Junior Account Executive at Siarza. With the help of her Bachelor’s in Communication from UNM and being a certified mediator, she is able to handle tough situations and get the best results. Outside of the office, Julia can be found with her nose in a book, trying out new recipes, or traveling as much as possible.

Jace Downey

Content Creator (She/Her)

With over 15 years of media and communications experience, Jace brings a savvy mind to the Siarza team. She is enthusiastic about innovating respectful ways to use marketing as the bridge between business and customer through heart-centered service. Her consumer-conscientious copy, quick quips and imaginative ideas make Jace’s content effective and clients delighted. Outside of the office she can be found on the tango dance floor, in her writer’s nook or traversing the Taos mountainside with her dogs Charlie and Indiana.

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A California State University graduate with a bachelor’s degree in Business Administration/Marketing, Alejandro’s input to Siarza is developing innovative content for clients to grow their online presence. His passion for consumer behavior, data analysis, technology, graphic design, and creativity makes Alejandro the perfect fit for the content creator role.

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