Meet The Team
Meet the team
At Siarza, our team is the driving force behind our success. Comprised of industry experts with diverse backgrounds and skill sets, we bring together a wealth of knowledge and creativity to deliver exceptional results for our clients. From strategists and social media specialists to analysts and developers, each member of our team is dedicated to understanding our clients’ unique needs and crafting tailored solutions. We pride ourselves on our collaborative approach, working seamlessly together to bring innovative ideas to life and exceed expectations. With a passion for marketing and a commitment to excellence, our team is ready to help your business thrive in the ever-evolving digital landscape.
Kristelle Siarza Moon, APR
OWNER AND CEO (SHE/HER)
Kristelle Siarza Moon, the CEO of Siarza. Kristelle is an Albuquerque Business First 2016 40-Under Forty awardee, a 2019 Woman of Influence and an instructor at two universities. Kristelle leads the team of social media and web design professionals.
LEADERSHIP TEAM
Donyelle Lucero
Director of Client Services (She/Her)
Marisa Graham
Client Services Manager (She/Her)
ERVIN Dalugdugan
Online Team Lead
JUSTIN OTSUKA
Video & Photo Lead (He/Him)
AMY VITALE
WEB LEAD (She/Her)
Administrative Team
Edward Kirson, Finance Manager
Edward Kirson, Finance Manager
Edward is a transplant from Los Angeles and loves it here in Albuquerque. He started out as a printer (25 years), then went on to own and operate a cell phone business for 8 years before moving on to his finance career because of his love for numbers, along with owning and managing multiple properties here in Albuquerque. What he really enjoys the most is being outside, whether it be riding his bike all over town, golfing, paddle boarding, or even hiking.
Stephanie Kohler, Human Resource Consultant
Stephanie Kohler, Human Resource Consultant – Southwestern HR Consulting
“I enjoy working with Siarza because leadership genuinely cares about their employees!”
Social & Digital Team
Julia Starkey, Junior Account Executive
Julia Starkey, Junior Account Executive
Julia is a Junior Account Executive at Siarza. With the help of her Bachelor’s in Communication from UNM and being a certified mediator, she is able to handle tough situations and get the best results. Outside of the office, Julia can be found with her nose in a book, trying out new recipes, or traveling as much as possible.
Alejandro Pineda, Content Creator
Alejandro Pineda, Content Creator
A California State University graduate with a bachelor’s degree in Business Administration/Marketing, Alejandro’s input to Siarza is developing innovative content for clients to grow their online presence. His passion for consumer behavior, data analysis, technology, graphic design, and creativity makes Alejandro the perfect fit for the content creator role.
Sofia Gomez-Legarreta, Social Media Intern
Sofia Gomez-Legarreta, Social Media Intern
BIO COMING SOON!
Public Relations Team
Jace Downey, Marketing & Research Coordinator
Jace Downey, Marketing & Research Coordinator
Navigating the dynamic landscape of communications for over 16 years, Jace is an enthusiastic problem-solver with a human-centered approach to marketing and research. Known for her knack in simplifying the complex, Jace transforms in-depth information into actionable strategies, earning her nods from clients who dig her holistic style. When she’s not decoding data, you’ll catch her tearing up the dance floor or hitting the great outdoors with her dynamic furry duo, Charlie and Indiana. Whether she’s unraveling marketing mysteries or sharing dance moves, Jace lives the belief that success doesn’t need a script.
Haley Gibbs, Public Relations Consultant
Haley Gibbs, Public Relations Consultant
“It is such a joy to work with the incredibly collaborative and talented Siarza team on exciting and impactful projects.”
Video & Photo Team
Quinn Hills, Video & Photo Editor
Quinn Hills (She/Her), Video & Photo Editor
Quinn spends her time thinking about images and sounds and the countless ways we find meaning and emotion in them. She began her creative journey as a child making animated short films in PowerPoint and has worked her way up to producing, directing, and editing work for TV, web, and live events. She loves collaboration and turning a client’s dream into reality. In her free time, Quinn sings karaoke, plays pinball, and hangs out with her fluffy cat Blair Witch.
Web Development Team
Jennibeth, Google Ads Specialist
Jennibeth, Google Ads Specialist – Syntactics
“I enjoy working with Siarza because leadership genuinely cares about their employees!”
Angiela, Web Project Manager / QA Specialist
Angiela, Web Project Manager / QA Specialist – Syntactics
“I enjoy working with Siarza because of their clear communication, proactive approach, organize in delegating tasks, friendly and helpful staff. I appreciate the interesting and challenging nature of the work they assign to me, which allows me to utilize my skills and expertise to the fullest and to continuously learn and grow professionally.”
Leo, Web Project Manager
Leo, Web Project Manager – Syntactics
“I love working with SIARZA because they are committed to fostering a culture of transparency, honesty, and open communication, which help build trust and foster strong working relationships.”
The Party Animals
Charlie, German Shepherd/Chow
Charlie, German Shepherd/Chow
Charlie is a 15 year old German Shepherd/Chow combo from the Albuquerque Humane Society. Once known as quite the troublemaker, these days he fills most of his time with snuggling, gentle walks and perfecting his impersonation of a fur rug. Nicknamed Charlie Bear, this gentle giant enjoys the extra love and cuddles he gets while “working” at Siarza’s headquarters.
Indiana, Border Collie
Indiana, Border Collie
Indiana might be 12, but you’d never guess this Border Collie is past her puppy years. Her wild, adventurous spirit keeps Charlie on his toes and everyone she meets smiling. Never more than a few feet from her mama, this happy little shadow loves coming to the office to hang out with her extended Siarza family.