Meet the Team
Owner and CEO
Kristelle Siarza, the CEO of Siarza Social Digital. Kristelle is an Albuquerque Business First 2016 40-Under Forty awardee, a 2019 Woman of Influence and an instructor at two universities. Kristelle leads the team of social media and web design professionals.
Client Experience Manager
Donyelle Kesler Lucero is a communication and online media professional. Most recently, Donyelle worked for Presbyterian Health Plan as a copywriting specialist for provider network relations. Donyelle got her start in digital and social media serving as the Digital Media Specialist for the Town of Queen Creek Arizona.
Tech. Legos. Cars. Gaming. Plants. Design.
With a modernist and minimalist approach to graphic and web design, Simon Gutierrez guides each client through the design process to find the flow and visual direction that meets the goals of any project. As our Creative Lead, Simon manages our design and developer teams to create marketing materials for both print and digital that communicate each brand’s unique message. You can find examples of Simon’s refined skills in graphic design, branding, logo design, and UX/UI design throughout our website and our client work.
Punny, quiet, yet efficient, Julia Gonzales brings her passion to build up small business to SiarzaSD. As a one of our AE’s, Julia uses her creative juices to turn what a client is feeling into words that express their vision. Whether for web, social platforms and more, she helps get the message across to the right audience and helps each of her clients reach their goals.
The SSD office may be Marisa’s domain, but her influence reaches far beyond the office. This Santa Fe native and UNM Communication & Journalism graduate, Marisa uses her quick & witty style to engage client audiences across industry categories. At the office, she keeps the team inspired, operating, and on time while keeping clients happy, informed, and engaged.
River graduated cum laude from the University of New Mexico two years early with a Bachelor of Arts in Journalism & Mass Communication, with a concentration in Strategic Communication, in the spring of 2019. While at UNM, he was a Presidential Scholar, having previously received the honor of being named a National Hispanic Merit Scholar. River has worked for local award-winning companies in many different sectors, from government agencies to small businesses, local neighborhood organizations, and out-of-state associations.
With 20 years experience in accounting, Chastity makes it possible for the SSD team to stay organized and keep growing for years to come. Her skills in bookkeeping, accounting and small business practices make her the perfect person for our clients to trust with their accounts. When she is not working her magic for small businesses, you can count on finding her coaching her son’s baseball team, cooking with her daughter, or visiting the spooky sites around New Mexico.
Photographer & Videographer
Justin is a fanatic of both consuming and creating all forms of visual storytelling, capturing both still and moving images for SSD’s diverse clients and projects. With a Bachelors in Cinema Studies from UNM and a Masters in Cinema Directing from Columbia College Chicago, he has filled a variety of roles in photo, video, and film, always striving to provide what is best for any given story or client. When not working on a project, he can be found on the golf course, in a movie theater, or with his nose in a comic book.
Reporting & Analytics Lead
Leading our global support team in the Philippines, Ervin is a seasoned veteran at content development, project management and marketing. As SiarzaSD drives communication strategies through data and results, Ervin is in charge of compiling data and reporting for all digital and traditional mediums utilized by clients. Multilingual in English and several Filipino dialects, Ervin oversees the team in the Philippines – a critical part of the company’s mission to create jobs. His love for his family, culture and mountain biking are often showcased in front of the beautiful, scenic views of Cagayan de Oro.
Amy Vitale is an administrative professional who strives for business organization and efficiency. She has a Bachelors of Arts degree in English Studies from Illinois State University, where she was a member of Sigma Tau Delta – an International English Honor Society. In her free time, Amy enjoys film, traveling, 1000-piece jigsaw puzzles and playing with her dog.