Meet The Team
Owner and CEO (she/her)
Kristelle Siarza, the CEO of Siarza Social Digital. Kristelle is an Albuquerque Business First 2016 40-Under Forty awardee, a 2019 Woman of Influence and an instructor at two universities. Kristelle leads the team of social media and web design professionals.
Donyelle Kesler Lucero
Director of Client Relations (she/her)
Donyelle Kesler Lucero is a communication and online media professional. Most recently, Donyelle worked for Presbyterian Health Plan as a copywriting specialist for provider network relations. Donyelle got her start in digital and social media serving as the Digital Media Specialist for the Town of Queen Creek Arizona.
Creative Lead (he/him)
Tech. Legos. Cars. Gaming. Design.
With nearly 10 years of design experience, Simon Gutierrez guides each client through the design
process to find the flow and visual direction that meets the goals of any project. As our Creative
Lead, Simon manages our design and web development teams to create marketing materials for both print and digital that communicate each brand’s unique message. You can find examples of Simon’s refined skills in graphic design, branding, logo design and UX/UI design throughout our website
and our client work.
Account Executive (she/her)
Punny, quiet, yet efficient, Julia Gonzales brings her passion to build up small business to SiarzaSD. As a one of our AE’s, Julia uses her creative juices to turn what a client is feeling into words that express their vision. Whether for web, social platforms and more, she helps get the message across to the right audience and helps each of her clients reach their goals.
Account Executive (she/her)
SSD clients know Marisa as a master juggler of tasks and needs. This Santa Fe native and UNM Communication & Journalism graduate, Marisa uses her quick & witty style to engage client audiences across industry categories. At the office, she keeps the team inspired, operating, and on time while keeping clients happy, informed, and engaged.
Online Team Lead (he/him)
Leading our global support team in the Philippines, Ervin is a seasoned veteran at content development, project management and marketing. As SiarzaSD drives communication strategies through data and results, Ervin is in charge of compiling data and reporting for all digital and traditional mediums utilized by clients. Multilingual in English and several Filipino dialects, Ervin oversees the team in the Philippines – a critical part of the company’s mission to create jobs. His love for his family, culture and mountain biking are often showcased in front of the beautiful, scenic views of Cagayan de Oro.
Photographer & Videographer (he/him)
Justin is a fanatic of both consuming and creating all forms of visual storytelling, capturing both still and moving images for SSD’s diverse clients and projects. With a Bachelors in Cinema Studies from UNM and a Masters in Cinema Directing from Columbia College Chicago, he has filled a variety of roles in photo, video, and film, always striving to provide what is best for any given story or client. When not working on a project, he can be found on the golf course, in a movie theater, or with his nose in a comic book.
Website coordinator (she/her)
Amy’s love for UX/UI helps our clients love their newly designed websites. Amy manages our website projects and acts as a liaison between our clients, account executives and development team. With her technical writing background, Amy assists with proposals, letters of agreement and press releases and works alongside the creative and public relations teams.
Junior account executive (she/her)
Kailey graduated from UNM cum laude with her Bachelors of Business Administration with a concentration in Marketing. Caring about her community, she began her career freelancing for small and local businesses. In her free time, you will find Kailey painting, doing photography, or spending time with her animals.
Junior Account Executive (they/them/theirs)
Rachel Carboni hails from the Midwest, and is a third generation creative in a family of advertising and sales professionals. They enjoy helping clients find the balance of communication and community building that underlie every successful online presence. Outside of the office, Rachel enjoys practicing yoga, and spoiling their cat, Boris.
Gentry is a recent UNM graduate with her Bachelor of Arts in Marketing and a Minor in Spanish. She was raised in northern New Mexico and loves all things outdoors. Making music is her favorite pastime (look up 1oK on any platform to listen to her stuff) and loves to travel.
Executive assistant/community developer (she/her)
Alexis arranges and attends meetings with current and potential clients. She is a U.S Navy veteran and currently a junior at the University of New Mexico. Alexis has a passion for serving underrepresented youth in her community and participates in charitable community events. Her most recent endeavor included organizing an event in partnership with Cuidando Los Niños to raise money for children in need. She is also a mentor for the youth through the Big Brothers Big Sister program. In her free time, she is an acrylic and pastel artist.