Speaking on the Unique Marketing Challenges of Hemp
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In case you missed it, our CEO, Kristelle Siarza had the privilege of speaking about the challenges of marketing in the hemp industry last month.
“New Mexico’s cannabinoid industry perception is changing: Companies and producers are utilizing images and messages that are talking about the health benefits and the quality of life improvements. We don’t have images predominately of the blunt, the pipe or Cheech and Chong when talking about the benefits of CBD.”
Here are some highlights from that event, from the Alamosa News: