At SiarzaSD, we like to think we have some pretty good aim. But, even the best marketers sometimes miss the bullseye when it comes to targeting. Other times, you find the best approach at targeting, so you stick to that technique. That is where retargeting comes into play. If we were to write instructions for getting a message to the right audience it would be three simple words: Target, Retarget, Repeat.

Targeting

Creating a target audience is the basic marketing practice that gets your message to the desired audience for your brand. When you create a custom audience from scratch with specific interests and locations, you are targeting a specific group of people you think would be most interested in your promotion, special, or event. Here are a few ways to use targeting in the best way possible.

• Start with the basic information of your audience. Narrow down your audience by location, language, gender, interests, etc.
• Use goals for your campaigns to reach the most people and gain meaningful insights at the end of your campaign.
• Test and retest your audiences to find the best fit. Experimenting can help you find the audience your message resonates the best with.

Whether you’re a seasoned vet or just starting out, finding the right target market for your brand, product, event, or promotion is crucial. Not only will the right fit save you time and money, but it will give you the results you were looking for.

Retargeting

If you’re one of those people who can say “I’ll have my usual” to the barista, you’re already on your way to understanding retargeting. Sometimes you find what works for you and you stick with it.

Retargeting is when you already have built audiences who are interested and engaged in your brand before. Maybe they haven’t made a purchase or taken action but they know who you are. These are easy and reliable audiences to tap into for driving ticket sales for your next event or gaining more attention for your next promotion.

Facebook has made it easy to build these audiences right in ads manager. Utilizing a Facebook Pixel you can retarget visitors to your site and building custom audiences you can retarget those who are “interested” or “going” to your event, have engaged with your Facebook or Instagram content and more!

Simply put, retargeting reaches the right people more effectively. Check out our post “You’re late to the party if you aren’t using these digital marketing tactics” to read more on why retargeting is an important piece of your marketing strategy.

Repeat

Repetition and routine can be a good thing when it comes to setting a target market. But, our team has learned that audiences are always changing and to keep up engagement, you must adapt. Targeting, retargeting, and monitoring are each part of our daily practices so we can ensure each message is reaching the ideal audience for each of our clients.

Do you need help tapping into the right audience for your next event or to get the word out on your products? We’re here to help. Reach out to our team!