Case Studies
New Mexico House at SXSW 2026
At SXSW—one of the most competitive global stages for innovation, film, and entrepreneurship—economic development organizations are not just competing for attention, but for investment, talent, and long-term perception. The New Mexico House needed to translate a complex, multi-sector economic story into compelling content that could break through.
Siarza led a content-first strategy focused on cinematic video storytelling, real-time capture, and scalable assets—transform
Polly’s Run 2025 – Driving Awareness and Participation Through PR & Advertising
Polly’s Run, New Mexico’s largest fundraiser for pancreatic cancer research, returned to Albuquerque on May 31, 2025. With the dual goals of raising funds and uniting the community, Siarza executed an integrated public relations and digital advertising campaign to maximize awareness, registrations, and donations.
HOTEL WINTERS BRAND AWARENESS
Siarza developed a tailored content strategy leveraging storytelling, engaging visuals, and targeted messaging to captivate Hotel Winters’ key audiences. Through primary research, including on-site visits, and secondary research of similar boutique hotels, Siarza identified the most effective content styles
FLIX BREWHOUSE TRAMWAY PR
When Flix Brewhouse prepared to unveil its second location in Albuquerque, they weren’t just planning a ribbon cutting—they were launching a destination. Positioned along Tramway Blvd., in the Northeast Heights, this expansion was more than a real estate decision. It was a strategic move backed by community demand. To execute a high-impact grand opening PR campaign, Flix Brewhouse partnered with Siarza, a leading public relations agency known for crafting buzzworthy brand moments.
Hotel Zazz Social MEdia
Hotel Zazz, located in the Nob Hill neighborhood and along the historic Route 66, aimed to increase its visibility, educate audiences about its unique features and location, and boost engagement and bookings. Siarza employed various social media tactics, including focused messaging, creative use of hashtags, developing viral content, launching an influencer program, and designing visually appealing content.
Bernco DBHS APP
Siarza created a comprehensive mobile application designed to connect at-risk individuals with vital mental health resources for the Bernalillo County Department of Behavioral Health Services. Launched in 2022, the BernCo application serves as a testament to the power of effective research, planning, and implementation within the digital health landscape.
DESri Press Conference
D. E. Shaw Renewable Investments (DESRI), a leading developer and operator of renewable energy projects, was tasked with hosting a press conference announcing infrastructure improvements in New Mexico. The event was to be held in a remote location on an old power plant site, with just a 72-hour lead time.
NASWSI Web Design
Siarza designed and developed a user-friendly, engaging website for the Native American Social Work Studies Institute. The process began with an in-depth research phase, where Siarza conducted keyword and SEO audits and a competitor analysis. To ensure that the website remains visible on search engines, Siarza continues to monitor its SEO performance and provides monthly reports to NASWSI.
Navy Week Public relations
NAVCO wanted to enhance the visibility and impact of Albuquerque Navy Week (ANW) 2022, aiming to build stronger connections with local businesses, schools, and organizations, stimulate media coverage, and highlight the importance of the Navy in Albuquerque. Siarza developed a comprehensive strategy encompassing diverse marketing and PR tactics.
NAVY WEEK VIDEO PRODUCTION
The Navy Office of Community Outreach (NAVCO) and the US Navy’s Chief of Information (CHINFO) pick 15 cities in the US with a limited Navy presence (i.e. landlocked states) annually to host Navy Weeks, which are week-long events to increase awareness about the Naval service and educate Americans on its significance to our country. The Siarza team executed all phases of production for a web series and streamed an event for Santa Fe Navy Week 2020. The week-long event was completely virtual.
UNM Truman Social Ads
In 2022, Siarza partnered with UNM Truman Health Services to promote inclusivity and dismantle stereotypes around the topic of HIV testing to the LGBTQIA community. UNM Truman Health Services’ mission is to enhance the well-being of people living with HIV/AIDS and raise awareness through educating the community. Siarza executed a social media ad campaign aimed at increasing brand awareness, event participation and traffic to UNM Truman’s social media channels.
