Am I Doing Social Media Advertising Right?
“Hey Alexa… Am I doing social media advertising right?” Even though we might not be the latest in smart home technology, we hear this question all the time. At SiarzaSD, we have tackled a few of the most asked questions and topics when it comes to running social media...
Game of Interns: Our Watch Never Ends
Game of Interns: Our Watch Never Ends Summer is Here. With so many things coming to a close, like our favorite TV series and movie franchise phases, we can choose to look at it one of two ways: we can either choose to see this time as a sad period of endings, or we...
Client Spotlight: Carrie Tingley Hospital Foundation
We pride ourselves on being able to serve a wide range of clients in a variety of industries. Some of our clients have the biggest hearts and working with them is one of our greatest joys because we know we’re helping more than just our client! One of our clients...
Unknown Designer Increases Website Traffic by 218,450% — with Stephen Shaw
Have you ever felt like you’ve been working hard for years but have very little to show for it? Client project follows client project and you stay afloat financially, but you don’t feel like you’re building anything of your own. This was precisely the conundrum that...
A formula for going viral? – with Emilia Korczynska
Emilia Korczynska is a Marketing Strategist at postfity.com with some 6 years of content marketing experience. She recently garnered attention with a viral Facebook post about loneliness as a digital nomad, which received 300 likes and 50 comments in 24 hours....
Target, Retarget, Repeat
At SiarzaSD, we like to think we have some pretty good aim. But, even the best marketers sometimes miss the bullseye when it comes to targeting. Other times, you find the best approach at targeting, so you stick to that technique. That is where retargeting comes into...
How much risk does a negative blog comment pose to my brand?
Today’s blog post is based on a question that we received from HPC, a supplier of operations solutions for healthcare and corporates. Paraphrasing slightly, the question was as follows: “We want to publish content on our blog, but we are worried that some of the...
Look at Me, I’m a Content Marketer!
Sara is a successful content marketer who painstakingly built her career through years of hard work. Today she has a meeting with a prospective client, and a promising one at that. About five minutes in, the following exchange takes place. "My last campaign boosted my...
Deciding Between Outbound and Inbound Marketing? Read This First
Outbound was the dominant sales and marketing strategy for most of the 20th century. The traveling salesman, the phone salesman, the mail catalog - all these representatives of the outbound methodology used to be part of life across the world. Things are different...