“Hey Alexa… Am I doing social media advertising right?”
Even though we might not be the latest in smart home technology, we hear this question all the time.
At SiarzaSD, we have tackled a few of the most asked questions and topics when it comes to running social media advertising campaigns. Our team has brought together social media advertising topics that can be daunting if you are not working with them everyday from using Business Manager, creating the perfect ad, understanding creative nuances, and knowing just what to say.
Using Business Manager
Facebook Business Manager is a valuable tool for any campaign when you understand the potential and how to use its many tools. Some of the most useful skills to add to your tool bag include:
- Creating custom audiences for your campaign in order to maximize your ad’s reach to the right people on Facebook, Instagram, WhatsApp and more.
- Differentiating your ad sets to target different segments.
- Retargeting previous audiences to your new campaign.
- Testing ads for the best performing ad set.
The best way to learn how to create the perfect ad is sometimes by trial and error. That is why we love using test ads to work out the kinks and to deliver the best performing ad. There are so many elements to a single ad that need to be in place to get the results you want. Every ad campaign is unique with specific goals, visuals, and tone. Some things to keep in mind when you are creating an ad include:
- Understand the goal of your campaign. Whether you want to drive traffic to a site, reach as many people as possible, or create engaging conversations, your ad should be targeting the goal of your campaign.
- Your visuals must comply with Facebook ad standards while keeping in line with your brand and overall campaign. For example, text heavy visuals will not be approved and will leave you scrambling to find another visual to keep your ad running.
Nuances in Creative
Design is an ever changing game. Our approach is simple: stay within brand guidelines, and say more with less. This can be way easier said than done when it comes to designing ads for your own brand. Working with smaller brands, we see letting your brand do the talking as a key area of storytelling. Every element of your brand should be intentional and have an exact purpose in telling your brand’s story.
What to say (and not to say)
Social media can have a language of its own that comes with a learning curve. While social media (and texting) has come a long way from “IDK my BFF Jill” there are still some standards that are unique from platform to platform.
With Facebook, telling your story as many more creative liberties than other platforms. No character limits allows you to expand on your message and create “call to actions” easily.
The most visual platform, Instagram, lets the visuals do most of the talking. The caption, however, is still just as important if you want your posts to be seen.
For twitter the challenge is the limit (that does still exist, sorry Cady Herring) of 280 characters that forces you to create more with less.
Kick of your Summer of Social with SiarzaSD
We know, you’re still a little confused if your ads are what they should be right? We can help walk you through the process so you’ll be on your way to being pro! (or at least not asking Alexa what to do) Our Summer of Social workshop series will explore digital marketing trends and topics to help take your business to the next level! First workshop is happening June 24th from 11:30-1 at the Albuquerque Hispano Chamber of Commerce.
Join us June 24th to get your questions answered, enjoy a Filipino lunch and leave more confident in your digital advertising skills!
Tickets are available for 1, 2, or all three workshops starting at $35. Learn more and get your tickets today!