ACCION

Project Description

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  • Design 89%
  • Development 95%
  • Mobile 97%

Situation

Accion set a goal to increase their loans for 2015 and needed a very sound strategic plan to help them achieve a strong brand, workforce, and tactical plans.

Accion was hard pressed for time to spend on consulting and planning. Their main focus was on lending and there was a learning curve on new and innovative ways to raise awareness on what they do.

 

Tactics

TEAM AUDIT:
Develop a communication plan

MESSAGE DEVELOPMENT
A messaging strategy was created to tell the stories of Accion clients, the small business owners. This was developed as part of the sales pitch for recruiting potential clients and donors.

MARKETING DEVELOPMENT
A social media campaign, integrating public relations, was implemented showcasing current client stories, as well as tips and strategies for small business owners to focus on the partnership with Accion.

An email marketing plan was also developed which includes client success stories, upcoming events and opportunities.

SALES
Siarza SD helped to develop lists for current and prospective clients and donors. Accion’s Constant Contact list was outdated with expired contacts and made a target audience harder to select before campaigns were sent out.

Results

ADDITIONAL RELATIONSHIPS WITH BANKERS OR FUNDING PARTNERS
Delivering key messaging through social media and email marketing, Siarza SD was able to create awareness around donor opportunities, increasing the number of funding partners Accion currently works with.

INCREASED LOAN VOLUME
Leveraging social media and email channels to reach potential clients, Siarza SD helped showcase the work already being done with other clients in the regions of New Mexico, Arizona, Colorado and Nevada, ultimately helping to increase the number of clients and loans from Accion.

SUCCESSFUL MARKETING CAMPAIGNS AND MORE EFFICIENT CONTACT LISTS
Siarza SD exported original email lists and organized the contacts into segments that were relevant to Accion’s targets and imported the updated version with segments. In addition, a guide was created to update contacts on a more regular basis so that the target reach was easy to select. Branded, email templates were also created.

An email marketing plan was also developed which includes client success stories, upcoming events and opportunities.

IMPROVED SOCIAL MEDIA PRESENCE
The social media outreach lengthened the reach of the Accion’s social media channels, and the overall social media, website and event management outreach generated thousands of impressions for Accion.

We send out hand tricks, fun emails and exciting news about the digital marketing world.

Meet the team

Schedule a meeting to discuss your digital marketing needs.

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