C: 505-234-6900 | E: KRISTELLE@SIARZA.NET | T: @MISSKRISTELLE
Minority. Millennial. Entrepreneur. Digital Strategist.
Kristelle is a digital communications and marketing specialist with over 15 years of experience. In 2014, after 11 years in agencies and marketing/ comms departments, she founded Siarza Social Digital – a 360 degree digital communications firm that pivots on innovation, curation and creativity.
Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for the tech, tourism, hospitality, and B2B markets. Her social media and content strategies have helped clients generate millions of impressions and win local and national recognition.
As a Filipino-American, she is one of Albuquerque, NM’s youngest business owners of minority status and one of the New Mexico’s rising stars. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ and Siarza Social Digital was honored with a ‘Flying 40 Falcon Award’ as one of the fastest growing companies in the state.
TILT AND SHIFT:
Evolving Digital Marketing & Strategy
Twenty years ago, native advertising in Buzzfeed did not exist. Ten years ago, there was no Instagram or Snapchat. Last year, live video barely integrated into the marketing mix. Because digital marketing strategy constantly changes, it’s a challenge for most marketing and communications teams to keep up with new technology and innovating tactics.
I share best practices, key insights and operational methods to assist you with:
• Understanding the bene ts in adapting your digital strategy
• Accommodating marketing budgets to keep up with changing marketing tech • How to create an “innovative” environment that leads to ef ciency
• Finding the right talent to carry out your digital marketing and/or strategy
Miss Siarza has spoken at dozens of conferences, panels and workshops. Some of her past speaking engagements and interviews include:
- Filipino American National Historical Society
- National Congress of American Indians: RES New Mexico
- SLV Hemp Symposium
- Various universities across the Southwest
- New Mexico TV/Print outlets (Albuquerque Journal, Santa Fe New Mexican, KRQE-TV, KOB-TV)
Millenial Talent Development
At the age of 27, I created one of New Mexico’s fastest growing digital marketing agencies. For me, it was a personal mission to create jobs in New Mexico while developing talent at the University of New Mexico. Cities like Austin, Texas and Portland, Oregon have young people swarming to move to the hippest, trendiest cities. How can other cities of a different pro le attract millennials for job creation and future growth?
A former instructor at the University of New Mexico and recognized in Albuquerque Business First as one of New Mexico’s Forty Under 40, I can help organizations and associations:
• Identify where to nd young people in their communities
• How to develop talent retention building programs and resources
• Gain the respect of the millennial community and integrate them into your own
• Identify barriers for young people in your local government or business environment
Developing as a Minority Business Owner
The certi cations for minority-owned businesses have weight for entrepreneurs, but the heaviest barrier to lift for a minority are personal objections. First and second generation immigrants are commonly known as “workers,” and the stigma for minorities to start businesses is common as individuals are used to reporting to those of a speci c gender or color.
Recognized in Albuquerque Business First as a Diverse Leader, I can help companies and associations facilitate a discussion around:
• Overcoming minority microagressions in business
• Understanding common misconceptions of minorities (Asians) in business • Developing the differentiating talking points of being a minority-owned business
• Sharing hardships and breaking down stereotypes as minority owners